Drake bubbleman comes from a long line of wealthy business sharks. They do business by hiring little fish and making them work for cheap and sometimes nothing at all. They are sharks so, obviously they're sharks with big teeth and are scary and mean. The business sharks intimidate the little fish. Drake is a little different than his elders.
Drake is nice and caring, he helps the little scared fishies. His elders do not like this at all. They think he should be mean and intimidate the fishies. But Drake doesn't like this idea. His elders make fun of him for this. They also always say that, "when you're older, you need to know how to run the family business properly."
So finally the day came when Drake Bubbleman had to take over the family business. At first he being nice was working, but about 6 months in, he realized that his elders were right. So Drake had decided to change some things, he was now, mean, intimidating, ruthless. Slowly but surely, the business went back to being profitable.